Sales Pages
Client: Lakanto (Spec Ad)
Problem: Create a short sales page for the Lakanto website to highlight the different monkfruit sweeteners.
Solution: This sales page focuses on using the sweetener for baking, it emphasizes the benefits to using it as a sugar substitute. The five star reviews are used as social proof and a testimonial from the website is quoted above the call to action to buy a bag.
Client: Nutritionists Jane and John Smith, who have just written their first cookbook. (Spec Ad)
Problem: The objective was to create a long form sales page for the cookbook’s website in order to garner interest and sales.
Solution: To grab attention by addressing the pain points involved in losing weight and issues people face on that journey. Then the authors are introduced and their experience is described. This is then followed by a brief description of the keto diet for clarification. The benefits of using this cookbook are described accentuated by testimonials, a list of what is included, and a strong call to action.